Episode 12

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Published on:

17th Aug 2026

Stop Playing Small with Kiin Sauna Founder Ginger Richardson | Ep. 12

Listen in as Hannah and Amy sit down with Ginger Richardson, certified sauna and cold plunge coach, health coach, and founder of Kiin, a contrast therapy business based in Westport, Connecticut. Ginger runs a wood-burning Nordic style mobile sauna and cold plunge operation that pops up at beaches, wellness retreats, and private events across the area, and Hannah has personally experienced it firsthand, breaking a lantern on the way in and staying in the cold plunge for two full minutes despite having Raynaud's.

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Ginger's story is one of the most honest and inspiring the show has featured. Divorce after 12 years out of the workforce, a mother's stroke, a lost friendship, a relationship ending, a rental sold out from under her, all within five months. Instead of playing small, she woke up one morning and put her savings into a mobile sauna business she designed herself. Less than a year later she has investors, two employees, and a permanent location. But the real heart of the conversation is not the business success. It is what Ginger learned along the way about discomfort, the central nervous system, community, and what happiness actually requires.

Ginger's definition of happiness is a calm central nervous system, and everything she does, contrast therapy, breathwork, grounding, movement, community, filtering relationships through how they make her feel in her core, is in service of that. She talks about the tools she has built, how she uses humming to regulate in the middle of the night, how breathwork in the cold plunge translated into getting air into closing airways during an anaphylactic episode, and why she believes all the hard things in her life led her exactly where she needed to be.

In this episode: contrast therapy and its benefits, the physiological effects of heat and cold, breathwork as a life skill, building your toolbox before you need it, cognitive flexibility and metacognition, the central nervous system and happiness, filtering relationships, doing the inside work first, why you just have to start, and why life being hard is actually the best part.

Find Ginger

Kiinsauna.com for booking, private events, corporate events, and wellness partnerships.

Instagram: @kiinsauna Kiin is based in Westport, Connecticut with mobile pop-ups throughout the area.

MENTIONED IN THE EPISODE

The Upside of Stress by Kelly McGonigal: Hannah references the episode they did on this book and McGonigal's finding that people who believe stress is harmful have a significantly higher mortality rate than those who see stress as something useful. Listen to that episode here.

The Happiness Lab with Laurie Santos: Hannah references Santos on the idea that we don't expect to get fit from one exercise class and never work out again, yet we somehow expect happiness to work that way. Listen here.

Contrast therapy research: Ginger references research that suggests regular sauna use may be associated with reduced cardiovascular risk. Read it here.

Reach out to us! Email us at hello@icanbehappier.com or visit icanbehappier.com. Find us on Instagram at icanbehappier.podcast, and on Facebook and LinkedIn. This podcast is not a substitute for professional mental health support. Please reach out to a qualified licensed provider if you need help.

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About the Podcast

I Think I Can Be Happier
Stories + science for people in progress
This one's for the person who knows they could be happier but isn't quite sure how to get there. Join us, Hannah Choi and Amy McDuffie, as we embark on this adventure with you. We're two people who work as executive function coaches and care deeply about living well. We're still figuring this whole happiness thing out ourselves and want to share what we learn with you! I Think I Can Be Happier brings you the stories of people who are finding their own path toward happiness, the science behind why it's so hard, and tools and strategies that might make things a little easier. Stories and science for people in progress.
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About your hosts

Hannah Choi

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Hannah Choi, MA, is an executive function coach and speaker who has spent over 20 years supporting high school students, college students, and adults through some of life's biggest transitions. As a mom of two teens and a late-diagnosed ADHDer, she brings both professional expertise and personal experience to her work helping people build the skills they need to thrive. As the former host of Focus Forward: An Executive Function Podcast, she's thrilled to be co-hosting I Think I Can Be Happier.

Amy McDuffie

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Amy is an executive function coach, educator, and parent dedicated to empowering others. Through executive function coaching, she works with clients on building confidence, setting realistic goals, and creating the life balance needed to achieve them. She holds a Master of Education with a background in behavior, education, and art, and brings a lifelong commitment to learning to everything she does.